Now, we’re excited to expand Performance Max for travel goals. They complement your existing performance campaigns to help you drive results across Google’s full range of advertising channels and inventory. Last year, we introduced Performance Max campaigns as a new way to buy Google ads across Search, YouTube, Display, Discover, Gmail and Maps from a single campaign. Scaling hotel advertising across Google properties through Performance Max For hotels where Google has available rates, Google will automatically select the highest-quality feed for the hotel. This will allow the advertiser to then search for and select hotels of interest. The advertiser can indicate “I don’t have a Hotel Center account” during campaign creation. This means that any Google Ads advertiser will be able to run ads for the hotel’s website by using rates we’ve sourced. Visit our Help Center article for more information.Īdditionally, we're opening up access to Hotel Ads by enabling advertisers to create Hotel campaigns without needing a Hotel Center account in the coming months. Individual hotels that meet eligibility requirements can directly input their rates through their Google Business Profile to participate in free hotel booking links. Second, we've significantly simplified our onboarding process by offering the ability for hoteliers to add rates and availability to their Google Business Profile-bypassing technical spreadsheets and files. Talk to your technology providers to see if they are already able to connect your hotel information to Google. We're making this easier in three ways:įirst, we're actively supporting industry-standard protocols to bring hotel availability, rates, and inventory online. Getting accurate and timely rates and availability information for your hotel is crucial to finding and serving your prospective guests. Opening up access to free and paid booking links through easier onboarding We showcased new products that will make it easier than ever before for our travel partners-both large and small-to capture new travel demand, including hotel rates on Google Business Profile, feedless onboarding for Hotel Ads, and Performance Max for travel goals. Our team attended Google Marketing Live last week to share our focus areas as we see travel searches rebounding. Summer is quickly approaching in many parts of the world, and travel planning is on the rise: search interest in “passport appointments” increased 300% over the first four months of 2022, and “luxury hotels near me” has over two times the search interest it had during the same period in 2019.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |